My vision for Mill Jon is to grow the brand into a leading premium label in the fashion world. No mass production or fleeting trends, but pieces with character — designed with an eye for detail, quality and refinement. Mill Jon stands for exclusivity, not only in appearance, but also in experience. It's about the total picture: a strong identity, a recognizable style and a service that feels personal.

I want to create a brand that is more than something you put on — it has to radiate something, mean something. Right now the focus is on bags, but that is just the beginning. The ambition is to create a complete line: clothing, accessories and everything that goes with it — always with that same premium feel, from material to finish, from packaging to customer contact. Mill Jon has to feel like something special. And it will remain that way, even as it grows.